Lingerie Company Feature: Burgundy Fox
It was a happy coincidence to come into contact with Leslie Wong, founder of the lingerie subscription service Burgundy Fox. Even in the first moments of our conversation I noticed her drive and passion for the business she has created. She has found that “a-ha” moment that so many of us look for. You know the one where you can’t believe this is what you get to wake up and do every day. It definitely didn’t happen overnight but it was a worthwhile journey that has led to the success and happiness she now experiences every day through helping women celebrate their bodies.
Armed with a marketing degree, Leslie’s professional journey started out in the hospitality and events industry. She then moved into a role with a fast-growing technology startup that helps creative entrepreneurs which grew rapidly during her time there. A creator at heart, her experience working with so many creatives, reinforced the idea that she could start something meaningful for herself. The idea for her lingerie subscription service came to her as she was shopping for lingerie for herself and quickly discovered the experience was flawed. Over a series of convos at girlfriend getaways and bachelorette parties, she found that other women felt the same way. Leslie recognized this as an opportunity to combine her professional background to improve the experience women have while looking for intimate apparel with a more inclusive messages for all body types. While she enjoyed her past positions she shared “nothing has felt as right as this”.
Joining the Rising Tide Society, an inspirational global community of creatives, Leslie was able to connect with other like minded entrepreneurs who share their experiences with both success and failures in business. The combination of this community and her time in a startup environment has helped her realize that you don’t have to have all the answers to simply begin, which in and of itself is empowering.
Specifics on the Service
The name Burgundy Fox was the result of a conversation with a good friend and former colleague of Leslie’s. She was brainstorming for something androgynous and vague while still appealing to confident, strong women. They tossed around a few possibilities but Leslie ultimately connected with Burgundy Fox. Think Foxy Cleopatra complemented by the classy mature color palette of burgundy; fun and playful yet strong and confident. When building this brand, it was important to create a product and community that would celebrate and empower women of all shapes and sizes and to create a premium shopping experience that made everyone woman feel included and great about herself. Burgundy Fox curates lingerie for woman of all sizes, by sourcing a collection of lingerie and sleepwear brands that even create custom sizes.
The structure of the service is pretty simple. You fill out a style quiz that helps provide some info on sizing, the types of lingerie you like and what’s got you interested in the service. Once you complete that you get to choose the frequency in which you would like to receive product:
● Monthly ($79)
● Quarterly ($129)
● One Time/ Gift ($129)
Simply stated the service provides you with the gift of celebrating yourself every month with a feel good experience. You can choose between monthly or quarterly subscriptions and they have one-time purchase options too. Not to mention, they just launched themed gift boxes for a variety of occasions including a bridal box, bachelorette, break-up, babymoon, birthday, bridesmaid and even a boss box (for promotions & career accomplishments!) Each box contains a couple of luxurious surprises that differ each month. Last month included a scented candle by Illume, an affirmation card that is hand lettered complete with a stamp, and of course some lingerie or sleepwear that has been curated just for you. You can expect to see lingerie from brands like Thistle & Spire, Flora Nikrooz, and even recent feature Married & Bright with a variety of pieces that include bralette sets, bodysuits, nighties, cami sets and more. Also, a $5 donation from your purchase will go towards a women’s non-profit such as the Movement Foundation or Dress for Success.
What I found most amazing and inspiring about Leslie was her positive, uplifting attitude and drive to truly connect with women by encouraging them to celebrate themselves. The subscription service she created is just one piece of the puzzle. Through her blogging and social media posts she provides content that feeds the mind and soul. She wants to empower women to reach their full potential and be confident with their unique body type.
Leslie has been on her own journey embracing being authentic and real, trying to really put herself out there and be vulnerable with her audience. She revealed that at first she didn’t approach her content this way as much in the beginning because she was scared of being accepted. When she feels unsure about sharing part of her business and life, she remembers something her friend Natalie Franke, Co-founder of Rising Tide Society, once said, "Don’t think about trying to affect everyone. If you can make a difference for one person, that’s enough to share your story.” Natalie was given this same advice when she was starting out, by a friend, fellow photographer and entrepreneur, Mary Marantz. Finding what is inspiring to that one person can really make a difference as you never know who’s life you are going to touch.
New Things to Check Out
Burgundy Fox is continually curating new items on a monthly basis and on top of that they are launching special edition boxes in collaborations with creative influencers. This June they are partnering with Linda Kahle Studio on a collection of 4 lingerie or sleepwear items in one box, made just for clients who are preparing for a boudoir photo shoot. The Linda Kahle Collection is available in 3 looks: Femme Fatale, Boho Chic and Bridal.
The site just got a makeover so I would highly recommend stopping over to the Burgundy Fox to check out the good vibes Leslie and her growing team are putting out there. Whether it’s a gift for yourself or a friend, this subscription service is a unique and memorable confidence boost for your body, mind and soul. I am personally excited to watch Leslie’s continued success and look forward to what she will create in the future, cheers boss babe!